Peering at a QR code through my phone’s camera like a spyglass, I zoomed in on a pearlescent purple orb to obtain my digital prize—keeping my fingers crossed that an NFT collectible landed in my digital wallet.

It’s part of a scavenger hunt being held in New York City, designed to encourage engagement and exploration around a tourist-friendly part of Manhattan. For the next couple of months, crypto payments provider MoonPay and real estate developer Howard Hughes Corporation are pairing NFTs with the real world.

The Seaport Scavenger Hunt runs through October. But the chance to find 10 purple “pearls” that yield NFTs and a shot at weekly prizes—such as concert tickets or a curated gift box from local businesses—beckoned me to the Seaport, a historic enclave located near the southern tip of Manhattan, on the hunt’s first day.

According to MoonPay CEO and co-founder Ivan Soto-Wright, the hunt’s benefits are primarily twofold. The event is a low-stakes way to spur crypto adoption—onboarding participants with digital wallets—and it also gives its winners more control.

“Imagine you win and the prize is tickets to a concert, but you’re not able to go,” he told Decrypt. “You can now take that prize, which is on-chain, and put it on

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Author: André Beganski

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