A new line of children’s toys that use generative AI to interact with kids was launched on Thursday by San Francisco-based Curio, and they brought music superstar, AI enthusiast, and voice of Cyberpunk 2077’s Lizzy Wizzy, Grimes, along for the ride.

“As a parent, I obviously don’t want my kids in front of screens, and I’m really busy,” Grimes said in the Curio reveal video. “So we’ve created some toys, Gabbo, Grok, and Grem.”

Launched in February by CEO Misha Sallee and chief toymaker Sam Eaton, Curio says its toys are designed for children aged 3 to 12 and retail for $99. An investor and advisor to Curio, Grimes also voices the Grok character. While one of the AI-powered toys shares its name with the generative AI from Elon Musk’s xAI, the two are unrelated.

Adding to the intrigue around Grimes’ involvement with the Curio launch is that she and Elon, who share three children, now individually have AI ventures named “Grok,” blurring the lines between their professional and personal relations and adding another wrinkle to their already unconventional relationship.

In fact, Curio’s Grok is powered by xAI rival and ChatGPT

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Author: Jason Nelson

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