In brief
- Nike and StockX have ended their legal battle over trademark misuse.
- A judge ruled in March 2025 that StockX sold counterfeit Nike sneakers.
- Analysts told Decrypt the deal signals less room for gray-area resale platforms and more focus on brand-approved NFTs.
Nike Inc. and StockX, a Detroit-based online marketplace, settled a three-year case in New York federal court last Friday over sneaker-linked NFTs and trademark misuse, over half a year after a judge ruled the resale platform sold counterfeit sneakers.
The settlement immediately takes a jury trial scheduled for October off the calendar, dismissing all claims with prejudice. It spares StockX the risk of a damaging verdict, while allowing Nike to avoid the uncertainty of putting its brand protection strategy before a jury.
The case began in the Southern District of New York in February 2022, when Nike accused StockX of trademark infringement and dilution, alleging its “Vault” NFTs used Nike sneaker images without authorization to
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Author: Vince Dioquino
