Crypto lender Nexo has rebranded itself as a “digital assets wealth platform” as it attempts to pivot from headwinds faced in prior years, aiming to boost its clientele amid heightened investor interest in the industry.

Nexo told Decrypt it has refreshed its website and logo and has updated its user interface with an emphasis on flexibility and compliance (disclaimer: Nexo is in the U.S., nor does it claim to be a wealth management platform.

Launched in 2018, the London-based firm encountered headwinds in the U.S. After several state securities regulators hit Nexo’s parent company with an enforcement action in 2022—describing Nexo’s Earn Interest product as an unregistered security—the firm gradually began phasing out its products and services in the U.S., hitting a “dead end” with regulators.

Following the collapse of several crypto lenders in 2022, including Celsius and BlockFi, government agencies stepped up their scrutiny of firms lending customers’ crypto. This year, the SEC reached settlements with crypto lenders Abra and

Go to Source to See Full Article
Author: André Beganski