Compared to Yuga Labs’ primary Bored Ape Yacht Club NFTs, the grimier, sometimes psychedelic siblings in the later and larger Mutant Ape Yacht Club (MAYC) set aren’t considered nearly as valuable or prominent—and their lower floor price has mirrored that sentiment.

But Novel Labs and Mutant Cartel founder Lior Messika—who’s also a Mutant Ape collector himself and a Yuga Labs investor through his VC firm Eden Block—is leaning into that feeling of being an outcast among outcasts and turning it into Web3 gaming lore, with Serum City.

Novel Labs is working with Faraway—developer of the Solana-based game Mini Royale: Nations—to create a city builder game called Serum City on Ethereum that will use ApeCoin as its primary in-game currency.

“There’s a real gap here for Mutants,” Messika told Decrypt in an interview of his perception of the broader Yuga Labs ecosystem.

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Author: Kate Irwin

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