YouTube’s biggest individual creator, Jimmy Donaldson, known by his moniker MrBeast, faced community backlash after launching an AI thumbnail generator that could replicate the styles of other creators, forcing his team to make modifications to the controversial tool within days.

Promoted in now-deleted videos, the $80-per-month AI-powered tool allowed users to generate thumbnails by mimicking the visual style, logos, and even faces of other YouTubers, raising immediate concerns around consent, originality, and creative ownership.

Responding to supposed “feedback” on the tool, Donaldson, who has over 400 million subscribers on YouTube, said on X that his team has “pulled it and added a funnel for creators to find real thumbnail artists to commission.”

The reversal came after prominent creators, including Jacksepticeye, discovered their logos and visual styles being used without permission in the tool’s promotional materials.

“What the actual fuck… and he used my logo in the promotion for it too. I hate what this platform is turning into. Fuck AI,” Jacksepticeye stated on X.

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Author: Vince Dioquino

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