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Mr. Brainwash, 100 Influencers, and Web3 Walk Into a Museum

Press Releases Crypto News DeCrypt Mr. Brainwash, 100 Influencers, and Web3 Walk Into a Museum

On a recent weeknight in Beverly Hills, two social media influencers stared up at a hulking Tyrannosaurus rex made of books.

“Do you get it?” one influencer asked the other. The second squinted at the dinosaur.

“I heard the artist explain it,” the first one continued. “It’s because they’re both going extinct.”

The influencers, and over a hundred others of their kind, were guests of Thierry Guetta, aka Mr. Brainwash, the Los Angeles-based, French-born street artist catapulted to fame and legitimacy by the 2010 Banksy film “Exit Through the Gift Shop.”

In December, Guetta opened the “Mr. Brainwash Museum,” a sprawling pop-up exhibition stuffed to the brim with his own works. Influencers of all stripes from TikTok and Instagram—makeup tutorialists, mindfulness gurus, comedians, food artists, and “momfluencers” alike—now crawled through a maze of Guetta’s making, past bus-sized boomboxes and mammoth Apple computers, under 19th century oil paintings now adorned with 99¢ store bags and security cameras, through an immersive staging of Van Gogh’s “Bedroom in Arles,” and a hallway blasting the Star Wars theme.

Guetta and his dinosaur of books. Photo: Eric Thayer

What does Guetta have to do with social media influencing? (Or crypto and Web3, for that matter; that’s why you’re all here, right?) One could reasonably argue that Guetta was one of the world’s first influencers. The used clothing store owner got his creative start obsessively filming everything around him, including himself, in the late 1990s. Soon, his camera settled on the exploding trend of street art, chronicling the works of urban experi

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Author: Sander Lutz

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