The notion of separating work and personal life has long been ingrained in traditional business culture. Never mix business with pleasure, claims the old adage. Establishing well-defined boundaries to foster a healthy work/life balance is viewed as a milestone of success.
However, the internet has made the world a smaller place, connecting humans more than ever before. We are digitally closer, but physically further apart; a paradox of isolation. And the rise of remote working and a changing workforce demographic has only further impacted this.
The NFT space is an extreme example of this, with pseudonymous identities blurring the distinctions between ‘frens’ and friends, digital personas and IRL realities. But amid the decentralized boom, some notable NFT projects are built and supported by close-knit families, whether they’re spouses or siblings.
Decrypt spoke with two sets of NFT project founders who have embraced this unified work life philosophy and explored where the biggest benefits and challenges lie.
Marriage and NFTs
Sara and Jake Baumann are middle school sweethearts from Dallas, Texas who have been together for 20 years and married for over a decade.
Founders of the NFT project Women and Weapons, the couple regar
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Author: Tom Farren
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