BBQ sauce, pickles, onions, and pork: A day after McDonald’s fan-favorite McRib sandwich returned to U.S. restaurants, Bitcoin’s price topped $100,000 for the first time ever.

Were these ingredients (plus a dash of dextrose sugar) necessary to cement Bitcoin’s record-setting climb? Maybe, probably not, but the unusual correlation between the sandwich’s availability and financial market strength hit the spot Wednesday.

The irony wasn’t lost on McDonald’s Senior Marketing Director Guillaume Huin, who wrote on X (formerly known as Twitter) that Bitcoin’s jump past $100,000 “the exact day McRib is back is fucking hilarious.” (According to McDonald’s official website, “McRib SZN” officially started in America Tuesday.)

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Author: André Beganski