FC Barcelona has recently announced significant developments in its digital expansion strategy, with the entry of new strategic partners and a merger agreement.
The renowned Spanish football club aims to accelerate the growth of its digital ventures, Barça Vision and Barça Media, and tap into the world of Web3, blockchain, NFTs, and metaverse technologies.
FC Barcelona Strategic Partnership To Propel Digital Growth
Barça Vision, the Club’s initiative to integrate all digital content under the Web3 and blockchain umbrella, has been substantially boosted through investments by LIBERO football finance AG and private investors advised by NIPA Capital B.V.
The new partners have acquired a combined 29.5% ownership stake in Barça Vision (Bridgeburg) for €120 million, taking over part of the shares previously held by Socios.com and Orpheus Media.
LIBERO football finance AG, a German-based company listed on the Regulated Market of Frankfurt Stock Exchange, specializes in providing comprehensive financial advisory services to football clubs. NIPA Capital B.V., a Dutch investment company, brings its vision and approach to accelerate growth and provide ongoing guidance to FC Barcelona.
These strategic partnerships enable FC Barcelona to strengthen Barça Vision, leveraging the knowledge and expertise of its new partners to explore business opportunities in the digital sports and entertainment realm.
On the other hand, Socios.com and Orpheus Media, who retain their minority stakes, will continue to play a crucial role in FC Barcelona’s Web3 strategy, collaborating on initiatives like the BAR Fan Token.
Barça’s Digital Renaissance?
In parallel, FC Barcelona has entered into a Business Combination Agreement with Mountain & Co. I Acquisition Corp (NASDAQ: MCAA), a special purpose acquisition company focused on European digital media and technology sectors.
This agreement paves the way for the merger of the Club’s digital Barça Vision and audiovisual content units under the brand “Barça Media.”
Per the announcement, the partnership aims to enhance Bar
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Author: Ronaldo Marquez