Digital fashion startup MNTGE launched its initial access pass last December, and then rolled out its first digital apparel drop from designer Sean Wotherspoon in February. But now it’s going physical with this week’s drop of upcycled vintage jeans that are tied to NFTs.

The Fruits & Veggies jeans drop, which begins Wednesday, will see MNTGE (pronounced “Mintage”) release just 100 pairs of vintage Levi’s denim jeans that were outfitted with embroidered produce designs by Sean Wotherspoon. The MNTGE co-founder has previously designed apparel for brands like Nike and Adidas, and owns a popular streetwear store.

Each of the 100 total pairs, which span an array of sizes, will sell for $200 to MNTGE Pass owners, or $250 for non-holders once the public sale begins tomorrow after the window for passholders. The Fruits & Veggies drop marks the launch of the MNTGE Market storefront for physical apparel.

MNTGE co-founder Nick Adler, also rapper Snoop Dogg’s business partner, told Decrypt that the startup targeted Web3 natives first to build a core community of collectors. With the debut physical apparel drop now, MNTGE is expanding with a larger goal in mind.

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Author: Andrew Hayward

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