Michael Saylor just announced that MicroStrategy has rebranded to Strategy. As part of the rebrand, it incorporated the Bitcoin symbol into its official logo.

The firm also released its Q4 2024 Financial Results, claiming that it spent over $20 billion on BTC acquisitions during this period. This rebrand clearly defines Strategy’s overwhelming focus on Bitcoin into the future.

Michael Saylor Reveals His Strategy

Michael Saylor first teased this rebrand on social media before announcing that the company will be known as “Strategy.” The company’s leadership is expected to discuss this rebrand at an Earnings Call on Wednesday afternoon.

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. After 35 years, our new brand perfectly represents our pursuit of perfection,” Saylor claimed.

Earlier this week, the firm stopped its 12-week streak of Bitcoin purchases. These BTC acquisitions had been continuing since October and were regaining momentum in January.

However, the firm was also involved in a billion-dollar tax dilemma, and Bitcoin’s price has been fluctuating. Nonetheless, Strategy’s new logo makes its Bitcoin commitment extremely clear.

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Author: Landon Manning