Microsoft has recently unveiled a fresh category of ads called “Conversational Ads.” With Bing Chat as the platform, these new ads aim to enhance user engagement and deliver a shopping assistant experience.

As the crypto industry veers towards Web3, a decentralized web, this development opens up new possibilities for Web3 marketers.

Conversational Ads: A Glimpse Into the Future

To redefine digital advertising, Microsoft introduced Conversational Ads. This is the first ad product crafted exclusively for Bing’s AI-powered chat. It integrates AI to bridge the gap between advertisers and consumers.

The foremost format under this category, “Compare and Decide” ads, will assist consumers in making informed shopping decisions.

Indeed, it generates AI-fueled tables that exhibit product comparisons, including images and prices. This diverges from the traditional search ads, propelling Bing Chat towards a more interactive, conversational user interface.

Kya Sainsbury-Carter, Microsoft Advertising’s VP, Global Partner, and Retail Media, elaborated on the intent behind this venture, emphasizing Go to Source to See Full Article
Author: Bary Rahma

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