MEXC, one of the world’s fastest-growing cryptocurrency exchanges, reported record growth in the second quarter of 2025 after rolling out a zero-fee campaign on high-demand futures pairs.
The bold strategy, designed to reduce barriers to entry and capture market momentum, comes as the broader digital asset market continues to embrace stablecoins amid broader crypto adoption.
Zero-Fee Push Aligns with Market Focus
According to the CoinGecko Q2 2025 Crypto Industry Report, the total cryptocurrency market capitalization rose 24% quarter-on-quarter, while the stablecoin market hit an all-time high of $243.1B. $USDC expanded by $1.4B in circulation, highlighting investor appetite for compliant, dollar-backed assets.
MEXC seized on the trend by eliminating trading fees on selected $USDC-margined futures pairs. The initiative gave traders cost-free access to fast-growing markets while positioning the exchange at the center of the industry’s shifting narrative.
By zeroing in on where the liquidity was flowing and removing cost friction, MEXC amplified user participation and market depth across key pairs.
Winners Among Trading Pairs
The exchange’s campaign produced notable winners across both mainstream and emerging assets:
- $TON/$USDC captured 42% market share in its category.
- $ETH/$USDT, the flagship mainstream trading pair, secured a 33% share.
- $ONDO/$USDC and $POPCAT/$USDC each posted more than 5% market share gains.
The results underscored how MEXC’s mix of blue-chip tokens, infrastructure plays, and high-risk meme coins allowed the platform to serve a broad spectrum of trading appetites.
$ETH and $TON attracted institut
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Author: Bogdan Patru
