According to research conducted on September 11, Meta’s recently launched text-based social media app, Threads, has struggled to gain popularity among crypto brands. Less than 10% have been active on the platform two months post-launch.
The study, shared exclusively with BeInCrypto by marketing agency Athena Labs, evaluated the top 151 major crypto brands by market capitalization. Researchers discovered that only 40% of these entities had established a Threads account.
Less Than Half of Top Crypto Brands Embrace Threads
Of those 40%, only 14 crypto brands posted content in Threads, which equates to just 9.3% of the sample. Cumulatively, the top 151 crypto brands muster a following of only 784,764 on the nascent Threads.
This figure was surpassed by many mid-tier influencers on its rival, X (formerly known as Twitter).
Athena Labs categorizes an “active brand” as one posting at least weekly on a platform. By this definition, fewer than 10% of leading crypto brands are active on the new social media platform, a sobering statistic considering the hype surrounding Threads launch.
Read more: Meta’s Twitter Rival Threads Dumps in Daily Active Users and Engagement

In stark contrast, crypto brands boast a more substantial presence on X
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Author: Josh Adams