Meta is bringing its AI video tricks to Instagram, with new features that’ll let users modify their videos just by using text to modify imagery—from adding bling to changing backgrounds, and doing pretty much anything you can imagine.

“I’m super excited about Movie Gen, our early AI research model that will let you change nearly any aspect of your videos with a simple text prompt,” Instagram head Adam Mosseri said in a video announcement.

In the video, Mosseri appears in his original clothes and location—a grey jacket and a normal-looking bedroom—and the scenery starts to randomly change, showing him in Paris, New York, and a pool, and switching his clothes to different things like a leather jacket or a puffy sweater while in the Himalayas.

“You should be able to change your outfit or change the context in which you’re sitting, or add a chain, whatever you can think of,” Mosseri explained, showing off demos where he seamlessly switched backgrounds and transformed his appearance.

Meta announced Movie Gen a few months ago, showcasing some generations that exceeded other models’ outputs in quality and prompt adherence. The company also showed some AI-generated Instagram reels created by social media influencers like Paige Piskin, and social media

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Author: Jose Antonio Lanz