The tech sphere is enthusiastic as Apple readies its ambitious Vision Pro launch. But amid the whispers of Apple’s newest product, Meta, formerly known as Facebook, seeks to remind the world about the existing reality and vast potential of the metaverse.

Departing from its futuristic, sci-fi depictions, the tech giant recently unveiled a new campaign to emphasize the present-day applications of virtual reality (VR).

Meta’s New Pitch: VR Is Now

Meta’s recent ad campaign diverges significantly from its earlier futuristic depictions of the metaverse. Instead of presenting a distant sci-fi dream, the new advertisements portray VR as an immediate, tangible, and useful technology.

Highlighted in the campaign, dubbed “The Impact Is Real,” scenes showcase welders honing their skills with virtual metals. It also shows doctors practicing surgeries on virtual eyeballs, and soccer star Marcus Rashford using VR for rehab.

The new campaign is designed to capture a broader audience, signaling that the metaverse is not just for gaming. Instead, Meta wants to educate the world about the metaverse being an important tool for real-world applications.

Rob Sherman, Meta’s VP at Reality Labs, expressed a pressing need to reshape perceptions around VR. Aiming to break preconceived notions, Meta hopes to spur the interest of software developers across sectors who might not have previously contemplated the potential of VR and augmented reality (AR) beyond gaming.

“This is a technology that exists now, it is not science fiction. It is

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Author: Bary Rahma

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