Payments processing firm Mastercard debuted a free Music Pass NFT drop this week amid the annual NFT NYC conference, offering collectors a number of benefits ahead for holding the token. The digital collectible is a part of the Mastercard Artist Accelerator program launched in January.

The Mastercard Music Pass NFT can be minted for free until the end of April. The drop is taking place on Polygon, an Ethereum scaling network that has also been adopted by brands including Starbucks, Nike, and Reddit for various Web3 initiatives.

“If you think about it, it only makes sense to unlock a Web3-centered program with a Web3 technology,” Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, told Decrypt. He added that the accelerator program is “designed to deepen the experience for the music and Web3 enthusiasts.”

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Author: Jason Nelson

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