During Paris Fashion Week, French beauty giant L’Oréal inaugurated Le Visionnaire, a new creative hub in the French capital that harnesses artificial intelligence (AI) and state-of-the-art technology to help forge the L’Oréal of the future. 

A five-story mirrored capsule, recalling an upside-down test tube, is nestled between two adjoining 18th-century buildings. At its heart is an enormous ovoid form, which houses an AI-powered digital forecasting tool dubbed the Visionary Wall. 

“It’s a way of monitoring trends and a source of inspiration,” L’Oréal project manager Cristina Parma told Decrypt of its swathe of touchscreens. Unlike the “cold data” of an archive, she explained, the content is dynamic and features new and relevant information.

“Employees can go there to collect sources that form the basis of brainstorming and inspiration for strategic thinking about new products and retail experiences,” she said. 

Parma said that the AI works on them

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Author: Stephanie Hirschmiller

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