Leading Japanese Snack Food Maker Calbee Inc. to Deploy Its Evolving Potato Chip NFTs on Astar Network

Tokyo, Japan, April 11th, 2023, Chainwire

Astar Network, the smart contract platform for multichain, today announced that Japan’s leading potato chips and snacks company Calbee Inc. will issue evolving NFTs on the Astar blockchain as part of a new promotional campaign, “NFT Chips”.

With Calbee’s NFT Chips Campaign, consumers who buy a pack of Usu-Shio, Consomme-Punch or the immensely popular Nori-Shio potato chips will be able to claim a free, evolving Potato NFT by participating in its origami-like game “Ori-pake”.

The game requires players to follow the instructions printed on the package and fold it in a very specific way, much like an origami, then confirm they have done it by scanning it with Calbee’s smartphone application “Lbee Program.”

Astar Network CEO Sota Watanabe said, “I am very excited to see this use case on Astar Network. Calbee’s chips are probably the most consumed chips in Japan and I am sure that everyone knows this product. Through this campaign, I would like to make the future where Japanese people are using Astar Network without knowing what blockchain is. We will keep doing our best to achieve mass adoption.”

To participate, consumers must also download the “wappa” Web3 data wallet created by DataGateway in order to claim their free NFT. Each time someone registers a new Ori-pake after eating a bag of potato chips, their NFT will evolve and grow. After registering five Ori-pakes, users will see their evolving NFT transform for a final time into one of dozens of characters from the “Jagaverse” virtual world.

A hundred lucky winners will end up harvesting a special “gold character” in their wappa wallet that entitles them to six free packets of potato chips, while everyone who holds a fully evolved Potato NFT will be given access to new digital experiences in future.

Astar Network is a smart contract platform and bridge connecting layer-1 blockchains like Ethereum and Cosmos with the Polkadot ecosystem. In 2022, it was voted the most popular blockchain in the country by the Japanese Blockchain Association; and more recently, it topped Go to Source to See Full Article
Author: Crypto Daily

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