While Lamborghini sports cars are the exotic car make most commonly invoked in crypto, the world’s leading luxury automotive brand is now directly courting HODLers in the U.S.

Ferrari, the luxury Italian automaker, is now allowing Americans to buy their luxury sports cars with Bitcoin, Ethereum (ETH), or the USDC stablecoin. The carmaker is partnering with crypto-payment processor BitPay to handle the conversion from digital asset payments into fiat on behalf of Ferrari dealers—and perform related due diligence.

In an interview with Reuters, Ferrari’s Chief Marketing and Commercial Officer Enrico Galliera said that the move was aimed at reaching a newer generation of customers who might not be considered part of their usual clientele.

“Some are young investors who have built their fortunes around cryptocurrencies,” said Gallera. “This will help us connect to people who are not necessarily our clients but might afford a Ferrari.”

Ferrari is joining a growing line of automakers that allow their cars to be purchased with crypto. In addition to Lamorghini, individual dealerships for big names like  Go to Source to See Full Article
Author: Nicholas Morgan

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