Gaming startup GameOn has a new deal with LaLiga North America to develop NFT-based fantasy games for the Spanish soccer league’s United States and Canadian fanbase. 

Fans will be able to buy packs of LaLiga players as NFTs and build fantasy lineups that earn points based on each player’s real-life performance on the pitch. Digital gear such as cleats, jerseys, or hats can also be purchased to equip their in-game player avatars with boosts that result in point multipliers.

GameOn’s LaLiga-branded web app will debut in the U.S. and Canada in the first quarter of 2024 with social chat features and offers for fans to win prizes—such as cash, VIP match tickets, signed merchandise, and access to player meet-and-greets. The firm will develop games around both of LaLiga’s soccer leagues, including the top-tier LaLiga EA Sports and second-tier LaLiga Hypermotion.

“We’re very happy to start in the North American market. Especially [with] these Web3 games,  you don’t need 100,000 or a million users to have a successful game,” GameOn

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Author: Andrew Cohen

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