KuCoin has named Adam Scott its Global Brand Ambassador in a deal that will tie a major crypto exchange to one of golf’s best-known players.

According to the company, the agreement runs for a three-year term and is worth an eight-figure sum. The move marks a clear push by a crypto firm into pro sports, and it comes as exchanges chase new audiences beyond trading floors.

KuCoin Signs Golf Icon

According to reports, Scott turned pro in 2000 and has more than 30 professional wins to his name. He won the Masters Tournament in 2013, reaching World No. 1 in 2014, and has been noted for an unusually long streak of major entries — 97 consecutive major championships at the time of reporting.

Fans saw this as a signal that KuCoin wanted credibility and calm steadiness in a brand face. Industry observers say the choice of a golfer is different from the usual soccer and motorsport tie-ups.

It’s official. KuCoin welcomes golf icon Adam Scott as our Global Brand Ambassador ⛳️

Golf is about integrity, precision, and resilience, the same values we live by at KuCoin. Adam Scott shows them on the course, just as we uphold them in building a trusted crypto platform.… pic.twitter.com/w8OvSBP18V

— KuCoin (@kucoincom) September 10, 2025

A Different Kind Of Sports Deal

Reports have disclosed that crypto sponsorship spending climbed about 20% year-on-year to roughly $565 million, reflecting heavier marketing bet

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Author: Christian Encila