Los Angeles, CA, September 18th, 2025, Chainwire
Titan Content, the U.S.-based KPop leader founded by Nikki Semin Han, today announces the upcoming launch of 2GATHR, a fan engagement app powered by TITAN, a custom Avalanche Layer 1 (L1) powered by AvaCloud. 2GATHR is scheduled to launch soon on Google Play and Apple App Store, and will empower fans to connect with artists through daily missions, content engagement, and community interaction, placing them at the heart of the KPop experience.
“We’re launching more than a group – we’re sparking a movement,” said Nikki Semin Han, Chairman of Titan Content. “2GATHR, built on our very own blockchain called TITAN, breaks new ground, delivering something extraordinary for fans. AtHeart represents our bold, innovative spirit.”
The launch coincides with the debut of AtHeart, a seven-member group – Michi, Katelyn, Seohyeon, Aurora, Bome, Arin, and Nahyun – formed through global auditions and developed in partnership with Republic Records’ IMPERIAL Music. Led by Han, former CEO of SM Entertainment, AtHeart is the first group under Titan Content’s mission to shape the next generation of K-pop stars through innovative production, fan engagement, and artist development strategies.
A key feature of 2GATHR is its use of Avalanche blockchain, enabling fans to access exclusive digital collectibles, such as limited-edition NFTs tied to AtHeart’s music, artwork, and performances. This ensures authenticity and ownership, providing an immersive, interactive fan experience. While blockchain operates on the backend, the app remains intuitive and user-friendly for existing fans.
John Nahas, Chief Business Officer of Ava Labs, the company supporting the launch of Avalanche L1 blockchains, praised Titan’s fan-first approach, saying, “We need applications that everyday consumers will come in and use, and those applications will come from specified experiences that bring them value. Avalanche allows for any business to leverage our customizable blockchain technology to maximize their business use case.” His comment underscores how 2GATHR prioritizes unique, fan-driven experiences. In addition to the fan experience Titan Content is building, it has also chosen to utilize blockchain technology for its ability to significantly improve outdated processes involving artist payouts and voting, among others.
AtHeart officially debuted on August 13, 2025, with their
Go to Source to See Full Article
Author: Crypto Daily™
