Hyundai Department Store Duty Free, a renowned travel retailer based in Seoul, has been trailblazing its way through the NFT marketing landscape.

A recent collaborative venture with an innovative digital art firm and a metaverse service provider has further solidified its position at the forefront of NFT marketing​​.

NFT Marketing: A Unique Approach

In an industry-first, Hyundai Department Store Duty Free has leveraged the expertise of SMATh World to create two unique digital characters. One is Newnique Traveler, and the second is Banana Noma. These characters are featured prominently in online and offline pop-up stores.

Indeed, they create an immersive experience that blends digital art and retail in a captivating way​.

A spokesperson for Hyundai Department Store Duty Free said that it is a spectacle of digital artistry. It showcases and sells digital art and goods based on the two unique characters​​.

Furthermore, in collaboration with Olim Planet, Duty

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Author: Bary Rahma

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