Fashion models Kendall Jenner and Kate Moss, musician J Balvin, artist Jeff Koons, and filmmaker Baz Luhrmann are among the celebrities set to serve on a panel that will select winning pieces of digital art to feature in an upcoming NFT collection, which is being organized to benefit The Foundation for AIDS Research (amfAR). 

Creators from around the world have until July 9 to submit original digital backgrounds to the panel via Prospect 100, a digital voting platform designed to showcase the work of under-exposed artists to curators at the top of their fields.

Ultimately, 100 of those backgrounds will be chosen and randomly combined with foreground characters already created by amfAR to form the organization’s first-ever NFT collection. All of the proceeds from the collection’s sale, which is to take place at a later unannounced date, will benefit AIDS-related research.

Designs submitted for the project will first be reviewed by a public vote on Prospect 100. Finalists will then be selected for the collection by the project’s celebrity panel, on the basis of originality, meaning, and coherence to the aesthetics of amfAR’s pre-designed foreground characters. 

Participation on the collection’s jury panel marks the first NFT foray for

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Author: Sander Lutz

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