TOKEN2049 Singapore officially concluded on October 2. As a Platinum Sponsor, Ju.com showcased its rebrand and product rhythm across the exhibition floor, side events, and media activities. In her keynote speech, CEO and Co-Founder Sammi Li outlined the platform’s ecosystem expansion, the RWA liquidity framework of xBrokers, the JuPay financial ecosystem, and the core belief that “asset ownership is a digital human right.”
On-site Engagement and Community Interaction
The Ju.com booth attracted a constant stream of visitors, remaining one of the busiest spots at the venue. Visitors participated in the interactive “LOOK! Point. Click. Trade.” game and collected exclusive merchandise, including JU IP T-shirts and the Singapore-inspired “Merlion JU Bag.” The booth design adopted Ju.com’s upgraded orange-and-black color scheme with the distinctive “J” symbol at its core.
During the conference, Ju.com collaborated with multiple ecosystem partners for joint promotions and hosted pre-event campaigns and prize draws. The official afterparty, “JuVibe: I’Mpossible Night,” brought together Web3 builders, investors, and community members from around the world.
CEO Sammi’s Keynote Highlights
Ju.com CEO Sammi Li opened her keynote with the visual logic behind the brand upgrade. On the screen, the word “Impossible” instantly shifted to “I’m Possible” as the orange “J” slid into place, creating a clear and immediate transformation.
She explained that first-time users should no longer be discouraged by the hurdles of seed phrases, cross-chain transfers, or transaction fees. The essence of Ju.com’s brand upgrade is to make every interaction signal “this can be done.”
The platform’s product philosophy is distilled into three simple steps: Point to the target asset, Click to initiate without an external wallet or seed phrase, and Trade with routing and settlement completed seamlessly in the background. A live demo showed how fiat deposits could flow frictionlessly into crypto and return to the trading screen within seconds.
As of September 2025, Ju.com has grown to more than 50 million users worldwide, spanning over 100 countries, with daily trading volume around $5 billion. Its ecosystem now includes JuChain (L1 blockchai
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Author: Advertorial
