Apparel giant Puma and entertainment agency Roc Nation—founded by rapper Jay-Z as a follow-up to his legendary hip-hop label, Roc-A-Fella Records—have teamed up for a new sneaker collection that’s tied to NFTs and pays homage to the evolution of the mixtape.

The RS-XL Mixtape sneaker collection has been designed by Alexander-John and Emory Jones while the digital experience has been led by Legitimate, a startup bridging the gap between physical products and digital experiences through its proprietary “LGT Tag” technology.

The collection features three different mixtape-inspired sneaker styles, named Cassette Tape, Disc, and Playlist respectively. Each pair of sneakers features a unique blockchain-backed LGT Tag hidden under the tongue of the left shoe—a near-field communication (NFC) chip that can be scanned with a smartphone to unlock an exclusive digital content.

Go to Source to See Full Article
Author: Ali Shutler

Did you like this?
Tip BTC Newswire with Cryptocurrency

• Bitcoin
• Bitcoin Cash
• Ethereum
• Litecoin
• Monero
• ZCash

Donate Bitcoin to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some bitcoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Bitcoin Cash to BTC Newswire

Scan the QR code or copy the address below into your wallet to send bitcoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Ethereum to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Ether:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Litecoin to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Litecoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Monero to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Monero:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate ZCash to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some ZCash:

Copy ZCash Address

[X] Click Here to Hide Donation Details