Local Japanese governments are increasingly partnering with corporations to leverage Non-Fungible Tokens (NFTs) for regional revitalization and to attract international visitors. This trend, accelerating rapidly throughout 2025, marks a significant pivot to incorporating Web3 technology into the nation’s core economic strategy.

Today alone saw major developments: Toda Corporation, JTB, and Fujitsu launched a pilot program in Echizen City, Fukui Prefecture, utilizing NFTs to enhance Digital Transformation (DX) in tourism and boost inbound traffic . Separately, Shizuoka-based SFG Marketing announced its entry into the NFT business after successful early trials.

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This surge is underpinned by the Ishiba administration’s commitment to “Regional Revitalization 2.0,” and coincides with a crucial shift in inbound tourism, where foreign visitors are increasingly exploring destinations beyond major metropolitan areas.

The Rise of “Government NFTs”: From Digital Residency to Tourist Passes

NFTs issued by local governments—often termed “Government NFTs”—have evolved beyond simple digital collectibles. They now serve as powerful tools for achieving a trifecta of goals: securing local funding, fostering “relationship populations”, and city promotion.

As of August 2025, over Go to Source to See Full Article
Author: Shigeki Mori