Italian soccer club AC Milan has extended its partnership with BitMEX, a cryptocurrency exchange that became the team’s first-ever jersey sleeve sponsor in 2021.

The extended deal now sees BitMEX named as AC Milan’s premium partner, in addition to its official cryptocurrency trading partner title held since 2021. BitMEX’s logo has appeared on the gameday sleeves of both the AC Milan men’s and women’s team kits since that original deal was inked.

AC Milan released its first NFT collection with BitMEX last year in collaboration with design studio Fansea. Fans could pay €45 (about $50) for the NFT, which showcased a 3D image of Milan’s jersey. Sales of the NFT went to Fondazione Milan, the team’s charitable arm that supports causes such as the humanitarian crisis in Ukraine and UNICEF in South Sudan. 

“We are happy to continue our journey alongside a partner such as BitMEX, with whom we intend to take further steps forward in the path of [digitization], innovation and growth of the club, but also to support the many charitable initiatives promoted by Fondazione Milan,” AC Milan Chief Revenue Officer Casper Stylsvig said in a statement. 

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Author: Andrew Cohen

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