Instagram, Meta’s photo-sharing app, today launched an AI-driven background editing feature called Backdrop. Currently limited to users based in the United States, the generative AI tool draws from Meta’s in-house Emu Edit tech.

Backdrop goes beyond color filters and basic tweaks, Meta said in its announcement.

“With backdrop, you can reimagine your image’s background with just a few taps and a prompt, like ‘chased by dinosaurs’ or ‘surrounded by puppies,’ to create an entirely new image for your story.” Ahmad Al-Dahle, generative AI lead at Meta, posted on Threads, Meta’s competitor to Twitter.

“Tap the button for backdrop at the top of a new Story to get started,” Al-Dahle further elaborates. “And once you’ve posted, a ‘Try it’ sticker will appear when you share the image created, making it even easier for your friends to use backdrop for the first time.”

While utilizing advanced technology, the tool is designed for simplicity. Users are presented with a variety of suggested prompts, such as “on a red carpet,” along with

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Author: Jose Antonio Lanz

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