Last weekend, hundreds of digital art devotees descended on Marfa, the tiny West Texas artist’s oasis, to partake in what’s rapidly become a can’t-miss cult favorite in digital culture circles: the Art Blocks Marfa Weekend.

Art Blocks, which curates and releases generative digital art collections minted on the Ethereum blockchain, first invited community members to the desert town in 2021, when the company opened its physical gallery just off Marfa’s main drag. Last year, the event ballooned substantially, into an all-out three-day party that illustrated the resilience of the crypto culture scene amid a devastating crypto bear market and the collapse of industry titans.

The third annual Marfa gathering again blew past expectations, drawing ever-larger crowds that tested the sparsely populated town’s capacity. As with last year, increased interest appeared to shift the event’s identity, this time from a boisterous gathering of Art Blocks artists and collectors into a full-fledged pop-up ecosystem of myriad on-chain and digital art projects seeking to connect with live audiences and promote the cutting edge of art and technology. 

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Author: Sander Lutz

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