European crypto exchange-traded products (ETPs) have experienced a significant influx of investments in the second half of 2024, showcasing the rising confidence in Bitcoin and other digital assets among the region’s retail investors.

BeInCrypto spoke with Jellyverse Co-Founder Ben Rauch and Blocksquare CEO Denis Petrovcic to understand whether this increased demand for ETPs is here to stay or if it’s a temporary response to favorable market conditions.

Rising ETP Popularity in Europe

As crypto adoption and popularity continue to rise globally, ETPs such as exchange-traded funds (ETFs) and exchange-traded notes (ETNs) have emerged as major investment vehicles for European investors seeking exposure to this diverse asset class.

The European ETF industry, in particular, saw tremendous growth in 2024. The industry experienced an estimated net inflow records of €167.2 billion by the end of the third quarter, according to data from Lipper Alpha. This volume continues to reach unprecedented levels today.

“Over the last 12 months, investor sentiment has shifted significantly toward mainstream adoption. Bitcoin is no longer viewed as a risky or ‘shady’ investment for only criminals or tech enthusiasts. Instead, we see growing interest from investors worldwide, and this trend is likely to accelerate even further in 2025,” Rauch told BeInCrypto. 

ETPs are publicly traded securities that offer investors a convenient and cost-effective way to expand their portfolios.  Crypto ETPs attract many investors because they allow them to interact with crypto asse

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Author: Camila Grigera Naón