TL;DR

• Binance launched a special promotion on specific JPY trading pairs, potentially aiming to attract Japanese traders and boost activity.
• This move coincided with a substantial surge in the assets’ prices.

Benefits to These Traders

The world’s biggest crypto exchange launched a zero-fee trading promotion for all users on the ADA/JPY, DOGE/JPY, and XRP/JPY spot trading pairs. The promotion period will run from today (November 15) to November 27.

“The trading volume on ADA/JPY, DOGE/JPY, and XRP/JPY spot trading pairs will be excluded from the VIP tier volume calculation and all Liquidity Provider programs during the Promotion Period, where applicable,” the company explained.

JPY is the symbol of the Japanese national currency (the yen), and Binance’s effort could be part of its strategy to expand its services and user base in “the Land of the Rising Sun.” 

The exchange had a solid presence in the local market until 2018, when it pulled out after the domestic regulators warned it had been operating without permission. In November 2022, though, Binance