The move from Web2 to Web3 will be an evolution rather than a revolution.

There’s no one switch that gets flipped, said Byron Sorrells, CEO and cofounder of Dispatch, a commerce and engagement startup incubated within IEX Group, Inc. that helps brands build Web3-enabled marketing and communication experiences.

“A lot of people think there has to be this big, binary change,” Sorrells told Decrypt. “But that’s not the reality.” Change is facilitated, not forced, he added.

With more “normies” in the world right now than crypto enthusiasts, NFT collectors and blockchain gamers, if regular people are going to cross the bridge from Web2 into Web3 experiences, Sorrells said, the technology they’re exposed to needs to be easily understandable and broadly accessible.

Why overcomplicate things?

One of Dispatch’s core innovations is what the company calls “cards,” which are dynamic assets that brands can embed into their website or app with four lines of code.

A card like the one above can enable almost anything. Brands can use them to sell items, share video messages or music, dole out rewards, create polls, do trivia, post a countdown clock for an exclusive product drop or send images to a person’s wallet.

Say someone wants to buy a product online, like a beanie or a shirt. Rather than using a checkout tool from PayPal, Amazon or Shopify, they can pay using their wallet with just a few clicks and the transaction is represented through an

Go to Source to See Full Article
Author: Decrypt Staff

Did you like this?
Tip BTC Newswire with Cryptocurrency

• Bitcoin
• Bitcoin Cash
• Ethereum
• Litecoin
• Monero
• ZCash

Donate Bitcoin to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some bitcoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Bitcoin Cash to BTC Newswire

Scan the QR code or copy the address below into your wallet to send bitcoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Ethereum to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Ether:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Litecoin to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Litecoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Monero to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Monero:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate ZCash to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some ZCash:

Copy ZCash Address

[X] Click Here to Hide Donation Details