Web3 has long struggled with mainstream adoption. We have yet to achieve the true cultural relevance that other cutting-edge technologies enjoy. Our most widely used product as an industry is cryptocurrency itself, but even our biggest advocates now realize that coins alone will not be enough to provide the consumer breakthrough we have been building towards for over a decade.

NFTs, Web3 gaming, social apps, and various forms of decentralized music, art, film, and TV have not broken beyond a crypto-native audience, and many of these projects have been unable to attain even that level of traction. Challenges include complex user experiences, speculative economic models and technical limitations that alienate mainstream consumers. Throughout 2024, the sector grappled with persistent issues including liquidity fragmentation, user experience friction and a reputation for prioritizing financial speculation over consumer experiences, all of which did not resonate in a softer crypto market.

However, in 2025’s growth cycle, we’ll see mass mainstream adoption of Web3 driven by consumer apps building in highly scalable environments that have figured out distribution to wider user bases. Key catalysts include solutions to the liquidity fragmentation crisis, regulatory clarity under a crypto-friendly administration, advanced blockchain infrastructure a

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Author: Rebecca Liao