Generative artificial intelligence (AI), a subgroup of AI that produces content ranging from text to music to images and more, has grabbed hold of public attention in recent years thanks to high-profile tools like OpenAI’s ChatGPT. The famous chatbot is known for writing screenplays and bedtime stories as much as it is for helping students to cheat at writing papers, but it has myriad other applications as well. While ChatGPT is among the best-known generative AI tools, it is far from the only one. What many of these systems have in common is their use of deep learning models to analyze vast amounts of data and then use that information to “create” new content based on a variety of user prompts.

Generative AI is upending a host of different industries, and the world of fashion is no exception. As we’ve seen in the introduction to this course, fashion and technology have been closely linked for centuries already. In recent years, fashion designers and brands have utilized the latest tech to continue to revolutionize—including incorporating non-generative AI and blockchain capabilities. Digital clothing available in the metaverse or sold as non-fungible tokens (NFTs) are prime examples, as are fashion items linked to augmented or virtual reality tech in some way.

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Author: Nathan Reiff

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