In the vast digital ocean, where information is a tsunami, successfully reaching Generation Z with tailored marketing strategies can be challenging. Crypto, despite its increasingly widespread adoption, is no exception.
A powerful and tech-savvy demographic, Gen Z demands a unique marketing approach, particularly regarding cryptocurrencies.
Understanding Generation Z Consumers
Crypto marketers must first understand this generation’s digital preferences to communicate with Gen Z effectively.
Unlike their predecessors, Gen Z has demonstrated a marked lack of interest in traditional TV, with only 33% regularly tuning in. They instead prefer streaming platforms and social media apps, with 67% and 60% consuming content this way, respectively.
These figures underscore the importance of developing crypto marketing strategies that meet Gen Z consumers where they are — online and on demand.
“Social media is a constant source of connection and entertainment for Gen Z, with around half regularly watching social creators across platforms. They’re using social media daily, and try to project authenticity and connect with people who share similar interests and values,” reads the report.
Read more: The Role of Social Media in NFT Marketing: A Complete Guide
YouTube stands as the reigning monarch among Gen Z’s preferred platforms. However, Instagram, TikTok, and Snapchat all boast significant Gen Z presence. Crypto marketers must therefore deploy multi-platform campaigns to reach this diverse audience effectively.
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Author: Bary Rahma
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