Earlier this month, a new perfume, Scent of the Metaverse, went on sale at iconic London department store Harvey Nichols. But this wasn’t any ordinary scent; it was created by a decentralized autonomous organization (DAO) under the aegis of niche fragrance house Rook Perfumes.

Members of the DAO purchased an NFT “access ticket,” which granted them access to a months-long educational experience exploring what goes into a fragrance, before they collaborated on the creation of Scent of the Metaverse.

“They’re now co-owners of the fragrance, of every part of it,” Rook Perfumes founder Nadeem Crowe told Decrypt. “The formula, the packaging, the design, the final formula in any of the cosmetic clearances I had to go through—and everybody that was involved was named on the Scent of the Metaverse packaging.”

Rook Perfumes built on its existing relationship with Harvey Nichols to get Scent of the Metaverse onto the store’s shelves, Crowe explained. “They were very interested in the concept of the Scent of the Metaverse—I think primarily because they liked the way it smelt,” he said. The novel path to its creation was “secondary” to the department store, he said

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Author: Stephen Graves

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