Artificial intelligence has returned front and center in the ongoing labor dispute between Hollywood actors and the entertainment industry’s biggest studios—and could prove to be the key issue that brings the months-long SAG-AFTRA strike to a close. 

After the latest stretch of intensive negotiations between both parties, which saw the major studios issue a “last, best, and final offer” to the actors’ guild on Saturday, those same studios have now offered further concessions regarding AI regulation, according to a report in Variety.

While it is still unclear what, exactly, those concessions include, reports indicate that the offer approaches actors’ longstanding demands to control the ability of studios to replicate their voices and likenesses via generative artificial intelligence models. The apparent olive branch comes after representatives for both sides met again Monday night, in a reported attempt to find more common ground. 

Though the actors say there’s still plenty about the studios’ latest offer that could be improved upon, particularly regarding streaming residuals, there is now emerging hope in Hollywood that common ground on AI could be a sizable enough victory for SAG-AFTRA to put the entire strike to bed. 

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Author: Sander Lutz

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