“The vision here was to pay homage to and innovate on the concept of a mixtape bringing talent and people together, but also exploring how mixtape and hip hop culture has evolved and grown over time, especially with the inclusion of tech,” said Chan. “PUMA, Roc Nation and Legitimate are working together to innovate on this concept of the mixtape itself by seamlessly connecting the dots between fashion, music and technology.”

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Author: Cam Thompson

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