Gucci’s itinerant Cosmos exhibition touched down in London last week, but you can forget about phalanxes of dusty mannequins.

The show, conceived by British impresario Es Devlin—whose credits include the Olympics, Sper Bowl, and Beyoncé’s Renaissance tour—and curated by eminent fashion historian Maria Luisa Frisa, rips up the rule book of the traditional fashion retrospective.

Gucci Cosmos, which celebrates the house’s most famous designs, is all about generating emotion and using technology to do it—from reinterpretations of simple visual trickery that inspired wonder in the time of house founder Guccio Gucci, to contemporary innovations that do the same for the 21st-century digital native.

“It’s feeling that I want to evoke, and then I find the tech to evoke that feeling,” Devlin told Decrypt during the exhibition’s preview. “We’re trying to recontextualize these famous pieces of Gucci history within the history of technology and civilization; the history of human relationships.”

The 18 year-old Guccio Gucci w

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Author: Stephanie Hirschmiller

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