Fresh off of his pop culture resurgence via purple shakes that launched an inescapable TikTok trend, fast food icon Grimace will next enter the NFT world via a McDonald’s giveaway in Singapore—and the cartoonish profile pictures (PFPs) can’t be traded once minted.

Beginning August 21, the regional arm of the restaurant chain will offer up 2,000 total NFT collectibles featuring the global brand’s purple monster wearing varying expressions and accessories, each consisting of a distinctive blend of attributes. The NFTs will be free to claim, and only available through the McDonald’s mobile app in Singapore.

McDonald’s Singapore worked with crypto infrastructure startup Bandwagon Labs and pseudonymous local NFT artist The Hidden Walls to develop the promotion. Owners of the Grimace NFTs will have access to “exclusive treats in the future,” says the fast food brand.

A tutorial video shared by McDonald’s shows a user connecting a wallet to the Ethereum mainnet to mint the NFT collectible. Decrypt asked Bandwagon L

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Author: Andrew Hayward

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