Google has long preached the gospel of “content written by people, for people.” But in a recent update, the search giant is quietly rewriting its own rules to acknowledge the rise of artificial intelligence.

In the latest iteration of Google Search’s “Helpful Content Update,” the phrase “written by people” has been replaced by a statement that Google is constantly monitoring “content created for people” to rank sites on its search engine.

The new language shows that Google recognizes AI as a tool heavily relied upon in content creation. But instead of simply focusing on distinguishing AI from human content, the leading search engine wants to highlight valuable content that benefits users, regardless of whether humans or machines produced it.

Google is meanwhile investing in AI across its products, including an AI-powered news generator service along with its own AI chatbot Bard and new experimental search features. Updating its guidelines, then, also aligns with the company’s own strategic direction.

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Author: Jose Antonio Lanz

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