Google announced a new set of upgrades to its search engine on Tuesday, integrating new generative AI capabilities that aim to improve how people find and digest information online.

This latest release builds upon the company’s new Search Generative Experience (SGE), which launched in beta earlier this year. SGE allows users to harness the power of AI to get more contextual overviews and recommendations along with their search engine results.

Generative AI is a subset of AI research that focuses on creating new content using previous references. Popular generative AI tools include ChatGPT (which generates new text-based creations like poems, answers, and summaries based on previously learned information) and Stable Diffusion (which generates new image-based creations after being trained on billions of images).

The most notable addition to Google’s SGE is a new feature called “SGE while browsing,” currently in early testing. When enabled, users can tap a button while viewing a web page to get an AI-generated list of key points covered by the page content. Each point links directly to the relevant section, making  it easy to jumping to the information you’re seeking within long or complex articles.

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Author: Jose Antonio Lanz

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