The introduction of Spot Bitcoin ETFs was projected as being able to help drive mainstream adoption of Bitcoin. That looks to be happening already as the foremost search engine, Google, is set to allow funds like those to get advertised to every household in the United States. 

Google To Allow Advertisement of Spot Bitcoin ETFs

In an update to its advertising policy, Google stated that issuers offering “cryptocurrency coin trusts” will be allowed to advertise their products and services beginning from January 29. This opens the door for issuers like BlackRock to advertise their Spot Bitcoin ETFs. However, they must first be certified by Google before they can be allowed to roll out their ads. 

Further specifying what they mean by “Cryptocurrency Coin Trusts,” Google noted that this includes financial products that “allow investors to trade shares in trusts holding large pools of digital currency.” That means that other crypto-related funds besides the Spot Bitcoin ETFs can be advertised to the US populace. 

This is undoubtedly a welcome development for the crypto community since the search engine had, at one point, moved to ban crypto-related advertising. Meanwhile, considering Google’s reach, this can further help drive crypto adoption in the United States. 

BTC price clears $40,700 | Source: BTCUSD 

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Author: Scott Matherson

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