In the world of crypto-native fashion, Gmoney needs no introduction. With 9dcc, the luxury brand that the pseudonymous entrepreneur launched in August 2022, he has successfully fused luxury physical fashion and Web3. In the process, he’s created a new-generation model that has become an industry benchmark. 

On Wednesday afternoon, in the French capital during Paris Men’s Fashion Week, gmoney launched an exclusive limited-edition collaboration with streetwear pioneer Jeff Staple—who has his own Web3 play with the digital world, Stapleverse.

Each of the 250 9dcc x Stapleverse baseball caps (redeemable via an NFT) features the Stapleverse signature pigeon emblem in an understated tone-on-tone embroidery on the front, with co-branded metal hardware logos to the side.

It would be Succession-style stealth luxury were it not for the humorous detail on the brim resembling a splatter of pigeon poo. 

“In its simplest form, it’s a very beautiful hat,” Staple told Decrypt. “But there’s a ton of tech buried inside.”

The eminently connected cap integrates 9dcc’s Networked Product technology via an embedded NFC chip, unlocking inte

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Author: Stephanie Hirschmiller

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