At the start of 2024, the first Telegram tap-to-earn game was a curiosity—an enigma. By the end of the year, the success of Notcoin had spawned a mini-industry that had drawn substantial demand. And yet, as quickly as Telegram gaming came, it also went, and it increasingly feels like its moment has passed.

When Notcoin launched back in January, we barely knew what to make of it. Why were people incessantly tapping a coin within a messaging app on their phones? Would there be a real on-chain token, or was this just some kind of meta-commentary on the crypto world?

There would be a real token minted on The Open Network (TON), and Notcoin opted to keep things simple: You tap and you’ll earn. That simplicity, paired with an alluring anti-establishment vibe and growing momentum around TON, ultimately drew 35 million players to the game within just three months.

By the time the Notcoin airdrop delivered hundreds of millions of dollars’ worth of tokens to players, with that value surging to billions of dollars within weeks, tap-to-earn was ready to explode. And that’s where

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Author: Andrew Hayward