Google dropped a bombshell along with its rebranding of Bard to Gemini: unveiling its premium tier, Gemini Advanced. The move, which Sundar Pichai defined as “the next step in the Gemini era,” is the latest in Google’s sprawling AI ambitions, placing them squarely in the ring with heavyweights like OpenAI’s ChatGPT Plus.

While the core technology remains unchanged, the shift to the Gemini name signifies Google’s intent to build a comprehensive ecosystem around its powerful AI model. This goes beyond its current use in search engine optimization (SEO) and Google Ads, with integration planned across search, Google’s office suite, and other core products throughout the year.

The real story lies beneath the surface.

Gemini Advanced throws down the gauntlet against ChatGPT Plus, boasting the multimodal prowess of Gemini Ultra 1.0, the most advanced version of Google’s AI model. ChatGPT Plus, by comparison, integrates GPT-4, GPT-Vision (image analysis), Dall-E 3 (image generation), and a code interpreter for $20 a month. Google is effectively offering the same capabilities for the same price.

This strategic move co

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Author: Jose Antonio Lanz

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