Entrepreneur Gary Vaynerchuk’s annual VeeCon conference is underway this week, and the core mix looks familiar: panels and interviews featuring notable celebs, creators, and business leaders paired with concerts and activities, all set within a Midwestern NFL stadium.

But this year’s move from Minneapolis to Indianapolis comes with another change, Vaynerchuk told Decrypt: an expanding focus that’s less centered on NFTs and Web3. In particular, he said via video call, he’s hyped about the rise of A.I. tools and their impact on business and creators.

Last year, Vaynerchuk described VeeCon to Decrypt as a “summer camp” of sorts, designed to educate attendees about NFTs—and entertain them, too. But this year, with the NFT market seeing a steep decline over the past year, he said the aim was to expand the event and turn VeeCon into the “coolest business conference in the world.”

“Cool” is meant to represent “contemporary voices and individuals that are representing the ‘now’ in business and in popular culture,” he explained, albeit within a conference framework that’s still focused on business, marketing, and entrepreneurial pursuits. Vay

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Author: Andrew Hayward

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